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Enterprise Digital Campaigns
Digital Design · Brand · Campaigns
I supported digital marketing campaigns for multiple university partners through 2U. The work included landing pages, email campaigns, paid social assets and web banners.
UC Davis campaign
The UC Davis Coding Boot Camp landing page keeps the university’s navy and gold, the program headline and the lead form in the same hierarchy on desktop and on mobile. On a large screen, the story sits beside the form. On a phone, the form moves to the top so the conversion step stays easy to reach.
Multi-brand campaign system
Each university partner has its own logo, color and photography. The campaign structure stays consistent so a visitor still knows where to look: headline, proof and a clear next step. I worked within those brand systems rather than forcing one look across every school.
Landing page on tablet
The Rice Business landing page keeps the school’s logo, photography and application CTA in a short, scan-friendly order on tablet.
Cross-channel campaign
The Rutgers Python event uses the same offer, color and tone across a paid social ad, a desktop landing page and a mobile landing page. The ad carries the message. The landing pages hold the date, time and registration.
Device mockup by designwarrior on Freepik.